Senior Analyst, Web Analytics

Job Description

The responsibilities of the Sr. Analyst, Web Analytics role include using Adobe Analytics Workspace to analyze and report on web page and website content performance, user flows, and banners/tiles to derive insights and make strategic recommendations to stakeholders.  

Working across analytics disciplines—including Engineering and BI Product Development—the Sr. Analyst answers business questions through data analysis, data visualization, and intelligent interpretation that produces meaningful insights. 

Additionally, the Sr. Analyst assists with reporting and dashboard automations, with a focus on defining measurement requirements and data specifications. 

What You'll Do: 

Craft a meaningful data-driven story that answers business questions, enables decision making, or provides strategic recommendations; present analyses and narratives in an aesthetically pleasing and brand-appropriate format 

Use Adobe Analytics Workspace to answer a wide array of business questions, standardize recurring reporting, and dive deep into high-volume, complex data to discover the root cause of particular outcomes or performance 

Create, maintain, and evaluate performance benchmarks for Website KPIs and provide insight into why KPIs are above or below benchmark 

Thoroughly explore unfamiliar data to identify major and minor trends as well as important distributions 

Test hypotheses based on exploratory data analyses; independently evaluate these hypotheses and surmise if they can be proven or disproven with available data 

Independently problem solve, troubleshoot technical issues/bugs in SQL, Tableau, etc. 

Become a subject matter expert in analytical tools and techniques including advanced SQL, Adobe Analytics, Tableau, and other analytics solutions