Senior Vice President, Audience Solutions (Data Science)

Job Description

Overview:

The SVP, Data Science will drive the audience platform for a large Power of One client, activating audience data and managing the technology platforms to drive better marketing decisions. This highly motivated, detail-oriented individual manages audience strategies and collaborates with cross-functional teams to guide data science workflows and deliver on client objectives. The position will play a key role in collaborating across agency teams and maximizing existing audience data, as well as new data streams to fuel audience platforms. The SVP will provide intellectual capital, manage a dynamic data science team and help deliver on the audience strategy across all of lines of business. And this individual will develop and recommend best practices in data science and audience deployment to enhance campaign performance, drive business KPIs, and inspire compelling insights to drive conversion and innovation.

This individual will also partner closely with the data and platform solutions group; a specialized team within the agency acting as digital data and ad technology experts. This will include collaboration with the media team and internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, Marketing Mix Modelling, and Dynamic Creative Optimization.

 

Role Objectives:

Direct data science workflows and strategies for integrated audience strategy and delivery

Lead audience design and activation operations across a portfolio of brands

Lead a team of talented data scientists, setting clear objectives and providing mentorship and guidance

Provide strategic and tactical data driven audience recommendations to clients and key stakeholders

Drive audience-driven media plans, insights, and experiences in partnership with internal teams

Execute data science methodologies to impact business and campaign strategies across a client portfolio of brands

Lead audience deployments and workflows across our channel partners and internal marketing, analytics, and media planning teams for activation

Drive innovation in data science methodologies and technologies, staying at the forefront of industry trends including media trends, privacy regulations, Adtech/ Martech ecosystems, etc.

Partner with the media, strategy and investment teams to drive data automation and make the audience platform a key tool for smarter planning

Demonstrate strong analytical and storytelling skills to inspire alignment and action