Data Analyst II / Media Insights Analytics

Job Details:

Job Title: Data Analyst II (Media Insights Analytics)

Location: Irvine, CA (Hybrid)

Duration: 12 Months (Potential To Extend)

Type: Full-time, Contract

Description:

The Media, Insights, & Analytics team is growing within our client s internal agency. The Data Analyst is responsible for working hand in hand with media planners, social media managers, account managers, and brand managers to set up tracking, manage reports, develop insights and recommendations to stakeholders.

Roles and Responsibilities:

Measurement

Partner with media and social team to create measurement framework by understanding client goals

Establish KPIs and evaluate benchmarks

Reporting:

Generate monthly campaign performance reports to deliver to internal stakeholders

Extract and organize data from multiple data sources from internal and external stakeholders (media, social, paid search, website, etc)

Create data visualizations for use in reports

Analyze data and develop insights and recommendations based on the data

Tagging:

Understand media tagging and QA process

Ensure proper media tracking and ad serving. QA all click-throughs and conversions

Work with media team to create CIDs/UTMs to track activity

Top Required skills:

Generate monthly campaign performance reports to deliver to internal stakeholders

Understand media tagging and QA process and ensure proper media tracking and ad serving

Experience with DCM

Analyze data and develop insights and recommendations based on the data

Establish KPIs and evaluate benchmarks

Required Qualifications:

3+ years experience

Media agency background is preferred but not required

Required Platform Experience:

Advanced knowledge of Excel and PowerPoint

Adobe Analytics and/or Google Analytics

DCM/Campaign Manager 360

Looker Studio or other dashboard and data visualization tools

Other Platform Experience Preferred but not Required:

PowerBI

Social Media Campaign Management Tools (Meta and LinkedIn)

SEM Rush

Other Success Factors:

Knowledge of data sets and platforms and how they tie together

Entrepreneurial mindset contribute to energized discussions on expanding business possibilities with data, and identify ways to improve processes

Embrace collaboration with internal team members to deliver solutions

Confident presenter of content to internal teams and external clients

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.