A/B Testing Senior Developer

Bravens Inc., a wholly owned subsidiary of Ampcus Inc., is an information technology consulting and services company. Bravens is a leader in providing tailored staffing solutions across both IT and non-IT industries. We are in search of a highly motivated candidate to join our talented team and contribute to our ongoing success

Position - A/B Testing Senior Developer

Location - Jersey City, NJ (Remote)

Key Responsibilities:

Lead A/B Testing Strategy: Develop, implement, and manage A/B and multivariate testing strategies to optimize user experiences across web and mobile platforms.

Adobe Target Management: Utilize Adobe Target to design, execute, and analyze A/B tests, ensuring the delivery of statistically significant and actionable insights.

Collaborate with Cross-Functional Teams: Work closely with marketing, product, UX/UI, and analytics teams to identify testing opportunities, define hypotheses, and prioritize tests based on business goals.

Data Analysis and Reporting: Analyze test results using Adobe Analytics and other tools, providing comprehensive reports and insights to stakeholders. Translate data into actionable recommendations.

Continuous Improvement: Continuously refine testing processes and methodologies to improve the efficiency and effectiveness of the optimization program.

Stakeholder Communication: Present findings and recommendations to senior leadership and other key stakeholders, ensuring alignment on strategies and next steps.

Mentorship: Mentor and guide junior team members in best practices for A/B testing, data analysis, and optimization techniques.

Technical Skill Set:

Adobe Target:

Advanced proficiency in designing, implementing, and analyzing A/B and multivariate tests.

Experience with personalization and segmentation using Adobe Target.

Adobe Analytics:

Expertise in using Adobe Analytics for tracking, analyzing, and reporting on user behavior and test outcomes.

Ability to create custom reports and dashboards.

Adobe Experience Cloud:

Familiarity with other tools within the Adobe Experience Cloud suite (e.g., Adobe Audience Manager, Adobe Experience Manager).

Data Analysis Tools:

Proficiency in using data analysis and visualization tools like Excel, Tableau, or Power BI for deriving actionable insights from test data.

Front-End Development:

Working knowledge of HTML, CSS, and JavaScript for understanding and troubleshooting test implementations.

Familiarity with debugging tools and techniques for troubleshooting issues in test variations.

Other Testing Platforms:

Experience with other A/B testing tools (e.g., Google Optimize, Optimizely) is a plus.

Statistical Analysis:

Strong understanding of statistical methods and significance testing to ensure robust test results.

Ability to use statistical tools or libraries for deeper analysis (e.g., R, Python, or SQL).

Project Management Tools:

Experience with project management and collaboration tools such as JIRA, Trello, or Asana for managing testing workflows and cross-team collaboration.

Web Analytics:

Understanding of web analytics, conversion rate optimization (CRO) principles, and key performance indicators (KPIs) relevant to digital marketing.

Tag Management Systems:

Familiarity with tag management systems (e.g., Adobe Launch, Google Tag Manager) to deploy and manage tracking pixels and scripts.

Version Control Systems:

Basic knowledge of version control systems (e.g., Git) for managing code related to test implementations.

Bravens is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, age, protected veterans or individuals with disabilities.