Company:
California Closets Corporate
Location: Phoenix
Closing Date: 04/12/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
Job Description
The Sr. Director Relationship Marketing (CRM) is responsible for developing a modern vision for how California Closets will drive growth through customer engagement, retention, and lifetime value. Balancing the national goals of the business with the local goals of our operators, the Sr. Director will define and execute our approach to segmentation, experimentation, and lifecycle marketing for our email and direct mail channels.
This is a key leadership role that will create meaningful and inspirational connections along the customer journey by harnessing the combination of qualitative insights, customer data, analytics, content, and marketing technology.
Specific Duties and Responsibilities:
Build and manage an innovative, best-in-class CRM Strategy to propel growth and loyalty with current, past, and future customers throughout their lifecycles
Develop a deep understanding of the California Closets customer journey and uncover the high impact moments we need to focus on to support growth
Ensure insights are actionable and leveraged by collaborating closely with members of the growth marketing team and cross-functional partners
Drive to critical customer-centric KPIs that this role will help define and champion
Architect learning agendas and test plans to strengthen channel performance, driving incremental revenue and lead conversions
Champion and support improved collection and management of customer data (0P, 1P, 2P, 3P) to have more personalized conversations with our customers
Create processes to identify, build, and manage audiences with a focus on automation
Develop campaigns in close partnership with Brand Strategy and Partnerships Team through results-driven briefs that accelerate performance while amplifying messages that differentiate the Brand through its expertise and design leadership
Manage the CRM budget
Support a team culture that upholds the values of California Closets and is worthy of a Brand of Belonging
The Sr. Director Relationship Marketing (CRM) is responsible for developing a modern vision for how California Closets will drive growth through customer engagement, retention, and lifetime value. Balancing the national goals of the business with the local goals of our operators, the Sr. Director will define and execute our approach to segmentation, experimentation, and lifecycle marketing for our email and direct mail channels.
This is a key leadership role that will create meaningful and inspirational connections along the customer journey by harnessing the combination of qualitative insights, customer data, analytics, content, and marketing technology.
Specific Duties and Responsibilities:
Build and manage an innovative, best-in-class CRM Strategy to propel growth and loyalty with current, past, and future customers throughout their lifecycles
Develop a deep understanding of the California Closets customer journey and uncover the high impact moments we need to focus on to support growth
Ensure insights are actionable and leveraged by collaborating closely with members of the growth marketing team and cross-functional partners
Drive to critical customer-centric KPIs that this role will help define and champion
Architect learning agendas and test plans to strengthen channel performance, driving incremental revenue and lead conversions
Champion and support improved collection and management of customer data (0P, 1P, 2P, 3P) to have more personalized conversations with our customers
Create processes to identify, build, and manage audiences with a focus on automation
Develop campaigns in close partnership with Brand Strategy and Partnerships Team through results-driven briefs that accelerate performance while amplifying messages that differentiate the Brand through its expertise and design leadership
Manage the CRM budget
Support a team culture that upholds the values of California Closets and is worthy of a Brand of Belonging
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