Manager, Business Intelligence

Company:  Publicis Health Media
Location: Philadelphia
Closing Date: 18/10/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
Job Description

The Manager of Business Intelligence (hereafter "BI") will apply their years of experience in data analysis to support the BI Associate Director and BI Senior Leadership on any of our myriad of enterprise clients within the health and wellness industry. Paramount to their success will be the ability to utilize the many data sources at the disposal of the BI team to not only measure the media/marketing campaigns active in the marketplace, but also the ability to translate these learnings into realistic business implications for our clients. Managers will help train new team members and manage workload of the greater Analyst/Senior Analyst team to ensure all work is completed promptly.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations. This position reports to the Associate Director, Business Intelligence.

Your Impact:

Creating professional relationships with internal (PHM) and external (client team, partner agencies/consulting groups) stakeholders by communicating and delivering on all data needs for which BI is responsible·

As we build on the behalf of the client, ensure the accuracy of the many internal data sources and (where applicable) third-party vendors/data streams that comprise our custom measurement platform while keeping work streams on task within the established timelines and delivery dates·

Synthesize the data available into insights about the success of our programs in transforming the behavior of our target audience (most likely healthcare professionals, patients/prospects or a combination of the two) while identifying opportunities for program optimization and enhancement·

Work with BI Leadership to utilize the aforementioned recommendations as the foundation for presentations, reports, assorted client deliverables in either a face-to-face setting or via WebEx/teleconference·

Through an understanding of client needs and internal operations to meet goals and success for the client and team·

Provide guidance to direct reports, internal teams, and 3rd party partners to maintain high-quality products and adhere to deliverable schedules·

Support new business initiatives through case study development, presentation of findings and succinct overview of prior success/learning.

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