Senior Analyst, Business Intelligence

Job Description

The Senior Analyst, Business Intelligence will apply their experience in data analysis to support the BI team together with Media and Strategy counterparts in delivering all client and publisher reporting needs. You will master the data sources at the disposal of the BI team to create dashboards to analyze media/marketing campaigns and translate those insights into business effects possible effects for our clients. Reporting to a BI Manager, you will help train new team members and manage workload of the greater team to ensure all work is completed promptly.

 

Ensure all data is reflected in all reporting tools through quality assurance process.

Engage with data partners to prepare data and resolve issues including data inaccuracies or discrepancies.

Create measurement plans outlining strategy required to assess brand performance.

Collect marketing and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports.

Synthesize media campaign data available into insights about the success of our programs in transforming the behavior of our target audience (most likely healthcare professionals, patients/prospects, or a combination of the two)

Work with the BI Leadership to use insights as the foundation for presentations, reports, and assorted client deliverables.

Maintain professional relationships with internal (PHM) team members by communicating and delivering on all data needs for which BI is responsible.

Clear understanding and demonstrated ability to coach entry level employees on basics of BI Reporting platforms including:

Google Display & Video 360 (DCM)

Data Visualization tools (Datorama, Power BI, Tableau)

Search Ads 360/Adwords

Social Reporting (Facebook/Instagram/Twitter)

Web Analytics (Analytics360/Omniture)

Contribute to competitive analyses and best practice audits.

Operate autonomously and manage multiple deliverables.